Why Comcast is Re-Branding With XFINITY?

In this analysis, and opinion pieces, we can take a look at Comcast and their new brand called XFINITY, the reason it is necessary and whether it succeed.Suddenly, the new competitive environment is changing for Comcast. They are one of those companies that work hard, is re-inventing your relationship with the customer. So far it has not worked, as a next step, you are the re-branding company.They If you change the name and brand that customers forget about the problems, hope. The goal is correct, but the plan is called not.The XFINITY company. However, they have not the things that Comcast violated names fixed. So I think the new name will not work as they want.Comcast and make their relationship with the customer have sour notes for many years. With competition building, you have tried to repair your business to try to reinvent it with the warm image.As new advertising, and improve its customer service by adding additional operators, if you ask the customer, generally, the problem is not resolved It yet.Because little focus on the customer over the years has-been, even if the company turns completely now, it will be closed for several years before the customers see the changes. This happened with Sprint in the 1990s. Sprint customer service problems your specific goal for several years did not benefit when the customer finally caught Comcast wird.Die problem is one thing, they say and do customer.An Another example with the recent shift of the IS is a digital network. Comcast currently has two types of services. One is the digital network and HAS-converter box, and has other, less expensive basic analog cable has suddenly begun to force its customers service.Comcast the basic analog service to their basic digital service switches. The small change in the designation is not a good representation of the problem, the customer Forced with.Area deal that Comcast is the area of ​​its network change to digital. I have heard from reporters around the country looking for comments on this story as its marketing town.The Comcast rolls breaks the rule is this. Otherwise, happy customers who want nothing mindless channels. Customers should be able to withdraw from the exchange and retain their services. At least for a transition period.Instead These customers are nearly 100 channels from 20 channels to something. If you wanted the channels they had before they spend each month and rent a converter box for EACH television.The problems with forcing the customer to have to make this change so many quickly. This violates the rules of good relationship building. A major problem for Comcast is the hit on your brand. Upset customers all remember.First There is no quick zapping. Changing channels Instantaneous WAS. Now It Takes a second or so between the channels. This spoils the fun for many. Brand.Second a blow to the cost it more. These customers need to purchase converter boxes to work the extra channels. Then they have to pay Comcast, per box or a TV, we have every month. Many things not because they did not have room for digital gold did not want the converter boxes. This is a problem have to do now to customers. Another blow to the brand.Third, truly they have often been working boxing pay per month for customers only get the boxes for TVs they see. They do not buy boxes for less frequently used phrases. Those customers can, we no longer see all the channels. One example is in a guest room. Rarely used, target, if someone is in there, watching TV is no longer the same as before. Customers can now clogged with only a few channels. Another blow to the brand.Fourth are the long queues outside the shops very happy with Comcast customers waiting to rent converter boxes so they Can Get back where they were excited. Several times I've gone to talk with customers. The lines were so long, and took a few months and the customers were very excited. Another blow to the brand.Fifth Is the quality of the signal. Customers had quality problems now and then want to have problems with this new digital network synthesis seem much more numerous and durable. Another blow to the benefits of this digital system brand.The are a few extra channels and better image quality, to tell you the truth, before the picture was fine, then. Many customers think of this change is not worth it, yet they are forced to incur additional costs and make it, and not their service on all televisions. To change this worse was the customer Forced Matters, whether they like it or not. Comcast broke an important marketing rule. Clients not to change with violence. Something new to offer and let them choose. Let's stay in the customer. If you notice a change, the introduction of a transition period, a year or two to do to get out Have a look would be better for customers feel.Comcast like the kind of company that cared about the customer through the process. Now they look like bullies in a childhood schoolyard.Comcast shot yourself in the foot with this move. In the past it did not matter to em '. They had no competition so you risk nothing HAD. But now, there are always more competition.First satellite television. Now there is a greater threat. The local telephone company television offers. AT & T and Verizon FiOS Uversa Offering Offering is in a growing number of places. Received various awards after they have very good quality.The it is good news for the customer, the marketplace is a customer-oriented place rather than change-oriented instead of the company. This means that the customer can choose their customers feet.A Good reputation is key. It IS out of respect for the display of the customer built. INSTEAD Comcast gives with one hand and takes with the other. You keep tearing open the wound and customers do not give her a chance to heal.That's where this brand new comes into play. Comcast hopes to breathe new life XFINITY to call your worn-out market. Expect to see lots of money pouring in to the advertising. But I do not think it will work, they, they have-nots yet.Until to realize the problem, first fix, then re-brand, I do not think this new name will work. Customers will quickly realize that the name is different, the goal is the same problem. The value of the new Comcast Will Be lost.I managers have with other places and like them. They seem like nice people. The problem is that they do not connect the dots and that's what they do with their Realize businesses to grow, the impact that millions of people have their customers.They not explain why they are forcing the customers with These problems deal. Why do they need to update the network. If you do not give customers the respect they understand, they need to demand.Comcast include the customer, not dictate 'em. Especially when building competition and their risk is great, as ever.Advice; fix the problem, then change the brand. Explain why this is necessary. And respect for customers. They have much more success with it! ...